New opening of the Northern Lights Concept Store Sylt

3. June 2024

Events

The exclusive opening of the Northern Lights Concept Store Sylt took place at the end of April 2024. Since then, modern brands have been presented there in a unique atmosphere - in the middle of Westerland, just a few metres from the main beach of the ‘Hamptons of Hamburg’.

On the opening evening, music organiser Bernd Breiter, known for oversized productions, set the highlight as the evening's keynote speaker, announcing an absolute world first to those present - his vision Mission Sylt 2024: ‘Exceptional entertainment meets innovative brand management’.

Bernd Breiter started playing the piano at the age of six. He made a name for himself in the international entertainment scene as a music producer and in 2013 as the founder of the WORLD CLUB DOME Festival, the ‘biggest club in the world’ in Frankfurt. Since then, up to 180,000 music fans from 86 countries have travelled to the Hesse metropolis every summer to experience the world's best DJs live. ‘Making the impossible possible’ is how Bernd Breiter describes his philosophy of life. He became world-famous in 2019 when, in collaboration with the European Space Agency (ESA), he had astronaut Luca Parmitano perform the first DJ set live from space on the ISS space station. A cruise ship in the Mediterranean with 2,500 passengers and social media broadcast the gig - a major event in a class of its own. When he then brought the club restaurant ‘Space Club Kitchen’ to the space station in Earth orbit in 2022, Hollywood stars such as John Travolta congratulated him on this unique space mission.

As is already familiar from Bernd Breiters BigCityBeats Space Club Kitchen, the opening evening on Sylt was of course accompanied by top-class culinary delights. A professional DJ set with urban beats provided atmospheric background music.

"The supply of available retail space on Sylt is limited. We offer a completely new showroom concept in the luxury segment."
Entrepreneur Michael Hoppe

An exceptional brand experience determines the success of a brand. The new Northern Lights Concept Store Sylt combines modern technologies, a hybrid customer journey and high-quality design.

Entrepreneurs Michael Hoppe and Michael Gleissner, two Sylt experts with many years of experience in the luxury and automotive industry, present product and service innovations from all over the world in a new showroom concept in the immediate vicinity of the famous Friedrichstraße promenade in Westerland. Exclusive brand experiences for a discerning clientele are created on over 300 square metres against the unique backdrop of the North Sea island.

"As a Sylt native, I want to serve a niche market. The number of available salesrooms on the island is limited. We present our customers‘ products and services in the salesroom with our team, establish contacts and plan events beyond the concept store, which we accompany with media - for just three months or up to a year,’ comments Michael Hoppe.

The focus is on brand experiences that also appeal to a young target group. From invitations via newsletter to a high-calibre group of guests to press relations and social media presence, Michael Hoppe and Michael Gleissner support the brands as experienced partners on site. Prominent testimonials accompany the campaigns on request.

The broadcaster Sylt1 has put a news video online about the opening of our concept store.

Visit us in the Northern Lights Store, Norderstraße 29, Westerland /Sylt.
More about this can be found at northernlights-sylt.de.

We carry innovations from well-known brands such as

Agrippina Bier
Balthasar Ress
Big City Beats GmbH
Diageo
EmmiPet
Genesis
Icaros
Kiffe Golf
LUCEM GmbH
Luxury Helmet
MDV Küchenkonzepte Sylt
MEVOLT E-Charging
Mocci
MOHS10
Own Water
Reyes & Carralero
Richard Bavion
Rumours Sylt
Rückenwind E-Foil Sylt
Secre International
Skyinspect GmbH
STARCAR GmbH Kraftfahrzeugvermietung / Starcar Excellence Circle
Tale of Suit
TasteLux