I have been working in Luxury Brand Management for international brand clients since 2020.
By bringing together strong partners, synergies are created.
My concept
My aim is to break new ground in luxury brand sales and break with convention. You experience a brand more authentically in a relaxed atmosphere than at a trade fair or in a showroom. We meet our guests for extraordinary experiences at fascinating locations. Shared experiences strengthen customer loyalty. I generate the right leads for my clients' exclusive product portfolios.
My network
My network extends across Asia and the Middle East and far into Eastern Europe. With the Drivers Experiences, we make stops on Sylt, on the Balearic Islands and in St. Moritz. If you would like to become part of the network, I would be delighted to talk to you about our experiences and activities.
My commitment
As Luxury Brand Manager, I combine traditional sales structures with new skillsets. Promoting young talent is a particular concern of mine. For over 8 years, I was an Expert Lecturer at the Ruhr University Bochum. My mentoring and recruiting programme offered students the opportunity to accompany our projects scientifically and to generate top-class contacts with companies.
People
My team consists of automotive experts, marketing and event managers, and together we create concepts and experiences centred around our customers' brands.
Media relations
For my network partners, we take care of press relations as well as VIP and event management.
In co-operation with national and international print and TV media, our Driving Experiences have already been reported on several times. A 5-page editorial is currently appearing in Just Sylt magazine.
My aim is to break new ground in the luxury segment and break with convention. You experience a brand more authentically in a relaxed atmosphere than at a trade fair or in a showroom. That's why we meet where our guests like to spend their free time. Shared experiences create customer loyalty.
Over the last twenty years, my events on Sylt and later on Mallorca, Ibiza and in St. Moritz have led to the development of a network of high-calibre contacts who are interested in investing in stable value investments. Today, I offer this circle access to extraordinary experiences in the areas of supercars, travel, cuisine and art, which my partners curate together with my team.
In an interview
Created in summer 2021 this report about the presentation of Alpine Cars during our networking event on Sylt.
Strong partners
Adriaan Leuschel, known as the "Sylt's Mussel King", and Bernd Breiter, organiser of the World Club Dome, are network partners.
Timeline
Launch Northern Lights Sylt
October 2023
Berghaus & Cie
August 2023
Alpine Driving Experience Sylt
July 2023
Power2Drive München
June 2023
Opening Amian Collection Cars
Spring 2023
Driving Experience Sylt
July and August 2022
World Club Dome Frankfurt
June 2022
Alpine Showroom Opening München
October 2021
Zwei Event-Wochen auf Sylt
July and August 2021
World Club Dome, Pool Edition
July 2021
In the media
An extract from the reporting in recent years
Sylt life
July 2023
January 2023
Just Sylt
May 2022
Business Leaders
February 2022
Bild.de
July 2021
Metropolis
Summer 2021
Summer 2021
Galileo auf Pro 7
August 2018
Spiegel TV
August 2017
Deluxe Magazin
Autumn 2012