Become part of this new exceptional project

The renowned "Time" magazine recently listed Sylt as one of the most beautiful places in the world. Kilometres of beaches with the typical blue and white beach chairs, the Red Cliff, the Elbow and the Wadden Sea make the North Sea island a "picturesque destination". Sylt is known as "the Hamptons of Hamburg".

Free space for your brand

In a prime location in the centre of Westerland, third-generation entrepreneur Michael Hoppe is using the new concept store at Norderstrasse 29 to offer international brands a new and unconventional presentation space for unique brand experiences from April 2024. In collaboration with Cologne-based Brand Manager Michael Gleissner, the 300 square metre showroom, a well-known address on Sylt since the 1960s, has been transformed into a sales space for innovative labels to present themselves to a discerning public.

The concept: Design fascinating presentations in an extraordinary setting that generate new leads for innovative brands.

The offer: Against the breathtaking backdrop of the North Sea island, the team presents products and services to an exclusive clientele.

The new Northern Lights store offers these advantages:

• Trained staff are available on site
• Brand CI can be realised in the showroom
• "Instagrammable" showroom design
• Rental between two and twelve months
• Exclusive lounge with bar for networking
• Events and incentives possible
• Location 500 metres from the famous Friedrichstraße promenade
• Since the 1960s, a family-run business address known beyond the island

If you would like to present your brand - from automotive to water toys to apparel - with us on Sylt, we look forward to hearing from you at mg@MichaelGleissner.de. Your questions can be answered at any time in a personal meeting.

More about the project can be found at northernlights-sylt.de

We would like to thank our media partner Pallazzo.ch for the reporting to the Northern Lights Concept Store on the platform and in the January 2024 newsletter.