Alpine Cars Driving Experience 2023

At the beginning of July 2023, the legendary racing brand Alpine Cars invited guests to a meet & greet on Sylt. The latest models were presented in the paddock next to the well-known Ralph Lauren store of the AW Fashion Group in Keitum. The Alpine Centre Hamburg and Berlin - in cooperation with organiser Michael Gleissner - presented the current range of the Alpine A 110 series. Guests were able to experience the agility of the A110 S and A110 GT during test drives across the island. The Alpine fleet was available daily between 11 am and 5 pm. An exciting supporting programme and networking at the highest level were part of the action-packed experience week.

The AW Fashion Group has nine luxury stores in Keitum selling elegant, sporty fashion from exclusive Italian labels. Other partners from the F&B sector presented themselves at the AW Fashion food truck, which provided savoury and sweet snacks and cool drinks for the guests of the Driving Experience. Jürgen Beckl from Taste Lux offered samples of the finest caviar with Lemar Rosé. Champagne from Richard Bavion was available for VIPs. As a sundowner, 145 Vodka was served.

Michael Gleissner has been planning exclusive networking events for international brands on Sylt for years, with the world's most sought-after automotive brands taking centre stage. Next summer, the Cologne native is also expecting high-calibre partners on the island, which he will present to his guests as part of extraordinary experiences.